SOCIAL DIGITAL
DIGITAL AND SOCIAL PR
Powerful social strategies to promote your music online
Industry Certified PR has been helping music artists gain online activity for over a decade. From Grammy Winners such as Jackies Boy to acts like Tyler Dumont, who successfully charted Billboard for 26 weeks in a row, to simply helping emerging acts grow and take their brand to the next level.
We operate a very simple method of online development that encompasses creating foundations for our acts to build on throughout a series of release patterns, so the first thing to do is make sure that there is activity. Now this sounds obvious but the important thing to you as a new or developing artist is the ability to get your music seen and heard. With our network of music blogs, entertainment sites, release postings etc. we rapidly develop deliverable PR activity for our clients that then sets up the focus on hitting the bigger and more influential hype-machine blogs, the Pitchforks of the world, the Huffington Post through to the NME online, Guardian online and everything in-between.
The online PR game is all about building an online presence via creating powerful social strategies, targeting our vast array of bloggers and music journalists, through to online radio shows. We have been helping acts grow online since pretty much the birth of the internet as a tool to help promote artists. From Instagram, Facebook, to YouTube, we’ve got you covered.
Regular reporting between our team and yourselves, along with the flow of ideas is vital. Once we have online growth we target selected online local radio and community stations to gain plays and feedback which allows us to use these plays as building blocks. With the online PR campaign growing further, we add local print and look for creative angles to fully exploit opportunistic national news media.
By the final stage of the campaign we will have reports relating to relevant press, online media and radio stations. Hence your online PR campaign is the springboard to a focused team strategy.
SPOTIFY & SOUNDCLOUD PROMOTION
Streaming is such a massive part of the music industry, it’s something that you cannot ignore. In 2018, the number of music streaming subscribers worldwide amounted to 278 million – in fact, paid music streaming subscriptions have become the norm for many music fans and there’s no sign of it slowing down. It’s important for artists to do everything they can to get their music moving on streaming platforms, and we can help!
There are a number of factors that contribute to getting Spotify editors’ attention. Getting great reviews and radio play which you can tell editors at Spotify about and people who run large playlists massively contributes to whether they take artists seriously. It all goes hand in hand – if you can tell someone at Spotify you’ve had a great review from a large site, they are going to feel as they also need to be paying attention to you!
Quite Great Tips for Musicians – Promoting your music on SPOTIFY
#1 It’s FREE This platform allows you to distribute and share your music to millions of people and develop a fledgling fan base, which doesn’t cost you ANYTHING!
#2 Discovery Spotify’s discovery algorithms are the best on the market. Have you ever been listening to music on Spotify and suddenly a song you’ve never heard before comes on?! You become that artist's newest fan!
#3 It’s for music lovers Youtube may also be a huge sharing platform for music but Spotify is for ‘music lovers’. If you are logging on to Spotify you are there for the music whereas on Youtube this may be mixed with looking at funny animal videos for example. However Spotify users have come to listen and to discover new artists and bands and this is where the algorithms come in to play so they can find your genre and subsequently your new release.
#4 User Orientated They’re millions and millions of users on Spotify and they are the ultimate decision makers on your music and if they want to listen. Traditionally it would be just one person at a Radio station, listening to every track and making the final call, but you now have an alternative way of sharing your music. If the user likes your new track they can add it to their own playlist which may have up to tens of thousand of followers itself and your music will reach a widespread audience.
#5 Revenue You can get revenue from day one. As soon as people start listening to your music you’re getting money. You may not see a lot of revenue, especially in the early days but take it as a journey and it will soon add up to something more meaningful.