BRANDING
We believe Industry Certified PR representation is more relevant now than ever. Unlike advertising, PR can give your brand depth and personality. At a time when audiences are demanding authenticity, Industry Certified PR is the most effective and credible way to communicate your brand’s story. 5 Industry Certified PR Strategies to help effectively build your brand:
•Industry Certified PR helps brands tell their stories – Industry Certified recognizes that what it all comes down to is, PR is essentially about storytelling. PR helps brands bring their stories to life in an authentic and attractive way. PR helps brands narrow their focus so that your story becomes relevant to your target audience.Once you identify the story you want to tell, you can determine who to tell it to.
• Industry Certified PR helps brands identify their target market - The audience is key. Who brands are engaging with is just as important as what they are selling. For example, if your story is about a new medical device that helps seniors who are losing their sight, your audience isn’t Millennials with great eyesight. The audience you choose is someone who is old enough to need such a device, along with their caregivers and healthcare providers.Those audiences have a connection to your story. We help brands prioritize target audiences and identify the key messages that will resonate with them.
• Industry Certified PR helps brands select the right communication channels – Once you identify your audience, PR helps brands understand the best ways to reach them.What are they reading? How do they get their information? Who are the key influencers and what topics are they discussing on social media? Our research tools can provide in-depth knowledge brands can use to communicate more effectively.
• Industry Certified PR establishes thought leadership – Content is king because it demonstrates thought leadership.PR helps brands become thought leaders by creating relevant content that encourages engagement and establishes you as an expert in your field of expertise. PR helps brands convey innovative, forward thinking ideas. From blogs to social media to traditional media outlets, PR covers all the bases to get your content where it needs to go and more importantly to who needs to "Get It". Your potential consumer of your brand will not make a conscious purchasing decision until there's a connection between your offering and their value proposition.
• Industry Certified PR builds authentic relationships - In spite of all the changes, public relations at heart is still about relationships.
• By creating a genuine story, you build trustworthy and authentic relationships with fans, industry tastemakers, and members of the media. If you have a reputable brand, fans, influencers, industry tastemakers, and the media are more willing to support you. Ultimately, these relationships build brand loyalty. At the end of the day, it’s that loyalty brands rely on to keep moving forward and successfully growing.